Breaking the PR Myths: An Open Letter from the CEO of Opulence Global PR

Over the years, I’ve been privileged to sit on hundreds of calls with founders, CEOs, creatives, and visionaries across the world. Every call starts with ambition — but too often, it’s followed by hesitation. Not because the idea isn’t strong, or the business isn’t worthy, but because of quiet, persistent self‑doubt.

PR, as an industry, has been wrapped in myths for far too long. And those myths stop extraordinary people from stepping into visibility.

This blog is not theory. It’s drawn directly from conversations I’ve had, objections I’ve heard, and beliefs I once had to challenge myself. If you’ve ever thought “PR isn’t for me yet”, this is for you.

1. “We don’t pay to play — we let our work speak for itself.”

This is one of the most common phrases I hear, often said with pride. And I understand it — quality should matter. But here’s the truth many don’t want to confront:

Exceptional work does not automatically equal visibility.

PR is not about buying credibility. It’s about investing in strategy, storytelling, relationships, and positioning. Media outlets are businesses. Journalists are inundated with pitches. Being seen requires intention.

Letting your work “speak for itself” only works if you’ve built a microphone powerful enough for people to hear it.

Visibility doesn’t dilute credibility — it amplifies it.

2. “No one will want to read about me. I’m not interesting enough.”

This belief breaks my heart — because it’s almost always untrue.

You don’t need to be famous. You don’t need a dramatic backstory. You don’t need to have ‘made it’ already.

What the media does want:

• Perspective

• Insight

• Experience

• Lessons learned in real time

Your journey, your mistakes, your opinions — these are exactly what readers connect with. Thought leadership isn’t about ego. It’s about contribution.

If you’ve solved a problem, navigated a challenge, or built something from nothing — you already have a story worth telling.

3. “The region isn’t right for us.”

PR is no longer confined by geography.

Some of the most impactful features we’ve secured have been completely outside our clients’ home regions — and that’s intentional. Recognition in a global publication builds authority that transcends borders.

But here’s the part many overlook:

Getting published is only half the equation.

You are responsible for amplifying your coverage. Sharing it across your own network, using it in pitches, sales conversations, investor decks, and social proof. PR works best when it’s partnered with confidence and consistency.

Don’t wait for validation from your backyard. Sometimes the world sees your value before your local market does.

4. “We haven’t got funding yet.”

This one comes up often — and it usually carries a sense of apology.

Here’s what I want you to know:

Funding is not a prerequisite for visibility.

At Opulence Global PR, we created platforms like our Leaders Speak Blog precisely for this reason. If you have insight, experience, and value to offer, you can contribute — without cost — and begin building your public narrative.

PR is not reserved for the ‘ready’. It’s for the becoming.

Many of today’s most visible leaders started telling their stories long before the investment rounds, headlines, or exits.

Final Thoughts

Every self‑disbelieving prophecy I hear sounds logical on the surface — until you challenge it.

PR isn’t about ego.
It isn’t about pretending.
It isn’t about waiting until you’re ‘worthy’.

It’s about owning your voice, your story, and your place in the conversation — now, not someday.

If you’re willing to be seen, the world is willing to listen.

Jessica Joyce— CEO, Opulence Global PR