Cracking Forbes, Entrepreneur, and Time: What Editors Actually Look For
Want to be featured in Forbes, Entrepreneur, or Time? Discover what editors at top-tier publications are really looking for—from expert insights and compelling stories to pitch precision. In this post, Opulence Global PR pulls back the curtain on how high-level thought leaders can stand out and get published where it truly counts.
PERSONAL BRANDINGTHOUGHT LEADERSHIPEXECUTIVE VISIBILITYOPULENCE INSIGHTSEDITORIAL PITCHINGPR TIPSPRESS & PUBLICATIONSMEDIA & PR STRATEGY
Guest writer
6/4/20251 min read
Everyone wants to be featured in Forbes, Entrepreneur, or Time—and for good reason. These aren't just media outlets; they're credibility machines. A single feature can elevate your authority, attract high-value clients, and open the door to global opportunities. But what does it really take to get noticed by editors at these iconic publications?
1. Expertise, Not Ego
Editors aren’t looking for someone who wants to be famous—they’re looking for someone who’s already making an impact. You must have a clear area of expertise and a track record that backs it up. Whether you're a fintech CEO or a thought leader in cybersecurity, your experience should be verifiable and relevant to current trends.
2. Original Insight
Top-tier publications aren’t interested in regurgitated advice. They want fresh perspectives, unique frameworks, or timely commentary that adds value to their audience. If your opinion could be found in a Google search, it's not ready for prime time.
Pro tip: Tie your insight to emerging trends, real-world challenges, or global shifts—especially those relevant to their readership.
3. A Compelling Narrative
Editors love stories. Facts and figures are great, but storytelling is what resonates. What challenges have you overcome? What have you built, disrupted, or led that’s remarkable? A compelling founder or transformation story can be just as impactful as a business success metric.
4. Credibility & Media Readiness
Having prior media features, strong online presence, and professional assets (photos, LinkedIn profile, press releases) shows editors you're media-ready. A well-packaged expert is easier to say "yes" to.
If you’re not quite there yet? That’s where strategic media grooming and positioning—something we specialize in at Opulence—can make all the difference.
5. Pitch Precision
Editors receive hundreds of pitches per week. The best ones are short, clear, and personalized. A strong subject line, a tailored angle, and proof of relevance will dramatically increase your chances.
